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这是一个焦虑的年代，里面有你、有他，当然也有我……我们见面都问一句话：生意怎么样？没有悬念的回答，如出一辙：不怎么样！

大多数的人都在想：只要保持我的现状，只要延续我的利润，我没有别求。但是，这个时代是不会给你这个奢望的。商海，商场如战场。商海行舟岂止是不进则退这么简单？随时随地都有葬身于凶涛骇浪中的可能。一夜之间，有线电视没人看了，报纸没人看了，所有的户外媒体没有效果了，我们的顾客不见了......流量碎片化的时代，好像我们所有与顾客联系的渠道都被堵死了，我们面对着空荡荡的营销大厅和我们举起一只手就能数得过来的少得可怜的顾客……

时代发展得太快，社会环境在变，顾客类型在变，产品也一直在迭代升级，顾客的需求和接受频率也在加快，顾客的体验需求和消费决策也在发生着整个变化，整个商业文明的新规则已经悄悄的走上时代的舞台。一切都在快速的发生变化……在这个变化的过程里，如果我们不主动变化能行吗？

以前市场是残酷的，你不努力你的竞争对手会打败你、兼并你、淘汰你。现在市场更残酷，即使你非常努力，如果你不改变思维，借助趋势，拥抱风口，撑握四两拨千斤的营销模式，你依然会败的很惨。在这个羊毛出在狗身上，却让猪买单的新营销时代，打败你的不一定是那个在乎你的竞争对手，而可能是一个似乎与你毫无关系的路人。

有一部很牛的科幻小说，名字叫《三体》，里面有一句话，叫“我消灭你与你无关”。这句话很嚣张、很霸道，但充满了大智慧，他正好映射了我们现在的商业状况。

这两年康师傅和统一方便面销售量年降两千亿包！生死存亡，濒临一线，干败他们的不是同业竞争对手，而是美团、饿了么这些网络服务平台……很吃惊的发现，似乎一夜之间大家都改吃外卖了，你说里面有没有你？

这两年，益达、曼妥斯、雅克、大大口香糖诸多品牌销售量跳水式的下滑，干败他们的不是同业，而是手机上的







































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